Take the guesswork out of taking new ideas to market.
By using Jobs To Be Done research we can help you identify the winning propositions that will serve genuine, un-met user needs.
Coupled with market research and competitor analysis, you can then focus on the under-served sweet spots that will make the biggest impact.
We help you plan, execute and validate your proposition using lean UX and start-up methodologies to reduce risk and address assumptions early.
As experts in Psychology and Behavioural Economics we can also ensure your product or service achieves maximum engagement and adoption with your target audiences.
We can help deliver intuitive and engaging experience designs, wherever you are in your product life-cycle.
From running Design Thinking workshops, rapid iterative-design sprints through to the delivery of polished interactive prototypes for user and stakeholder engagment, we've got you covered.
A fundamental principle of user-centered design is that "you are not your user". Testing early and often with representative users is therefore essential to remove unconscious bias alongside potential comprehension and usability issues.
We offer a number of usability testing services - from expert usability reviews to moderated and remote research.
Tom is an excellent UX / proposition designer. He’s skilled in research, strategy, and design, with decades of experience to draw upon.
He’s worked on some of the biggest projects we’ve run at 11:FS, directed teams of staff, and designed new digital banks and great user flows.
Highly recommended.
Tom is an outstanding UX lead and product designer. He did fantastic work for us in the early days of 11:FS Pulse, where he helped define the product design and strategy, creating a solid bedrock for us to go from strength to strength. He brings a ton of smarts to the table.
He possesses excellent people skills, adept at managing both internal and external stakeholders. He is a great addition to any team, I would love to work with him again.
Tom is an experienced UX&D practitioner. His work is top drawer. He is eloquent and persuasive - he’s a guy you want in your team when there’s a tricky subject or objection that needs sorting out.
When you talk to him, his passion and experience for optimising digital journeys just makes so much sense. UCD is in his blood.
But it’s not just about him. He has the ability to build teams that perform and deliver ... underpinned by an unmatched ability to apply psychological principles to user behaviour. His presentation on behavioural economics is a tour de force.
